Running a small business means that you may not have the budget to outsource certain tasks. For example, if you want to build an online presence, hiring a web designer can be expensive. However, creating a small business website can be a challenge.
Fortunately, this process is not as complicated as it seems. Some beginner website builders, ideal for small businesses, will allow you to create beautiful websites with no experience. The best part is that many of them are very budget friendly.
This article shows you how to build a small business website in seven easy steps. Let’s dive!
What to Consider When Building a Small Business Website
When it comes to creating a website, there is no one-size-fits-all solution. You need to consider your goals before you start so you can implement the design elements and tools that will best help you achieve your goals.
For example, a dental practice requires a completely different website than an architectural office. Whether you want to educate visitors about a brick-and-mortar store or make sales online, it also has a significant impact on the look of your website that you want.
When you start building your small business site, ask yourself the following questions:
What information should you provide your website visitors?
What action would you like visitors to take after browsing your website (e.g., buy a product online, come to your store, ask for a quote)?
How will you present your product or service?
Do you need an online portfolio of previous work to demonstrate your value to a potential client or client?
You also need to consider the expected traffic on your website. Selling products online can give you more exposure than a local business that relies on direct sales. Your needs in this area will affect which platform and hosting provider is right for your site.
How to Create a Small Business Website (In 7 Easy Steps)
Once you have a clear guide on what you want your website to achieve, you can begin the design and construction process. Here are seven key steps to help you start your online business.
- Choose a platform to build your website
- Choose your domain name
- Find your hosting provider
- Choose a theme or template
- Add your content
- Optimize your website for search engines
- Publish your website
Definition of web hosting
When a hosting provider allocates space on a web server for a website to store its files, it is website hosting. Web hosting provides files containing websites (code, images, etc.) for viewing online. Every website you have ever visited is hosted on a server.
The server capacity allocated to a website depends on the type of hosting. The main types of hosting are Shared, Special, VPS and Distributor. They differ in the type of technology used for the servers, the level of management provided and the additional services offered.